Lee Hopkins, blogger, believes that internal communication is a subset of effective business communication, which is built around this simple foundation: communication is a dialogue, not a monologue. In fact, he believes that communication is a dual listening process.
So basically, according to him, Internal Communication, in a business context, is the dialogic* process between employees and employer, and employees and employees.
Hopkins also states that communication between employees is very often far more powerful than any communication from employer to employee. Most probably because the message between peers is far more powerful.
He considers hierarchy (employer to employee) of importance in communication for setting a communication agenda or discussion point, but the peer-to-peer, the communication between two persons of the same social standing within the company, that determines the tone of the response back to the employer.
So, to sum up, ‘Internal Communication’ is the conversations that businesses have with their staff and those staff have with each other.
* A conversation between two persons
Naldo Oberholzer (22360174)